The brief
The direction leaned heavily Y2K, and the goal was to land in the sweet spot between trend and timelessness — a logo that wouldn't feel dated in a year. The typeface stays clean and minimal, while the stylized "6" carries the personality, giving the mark a distinct anchor without overloading it.
A chrome variant ties the identity back to the Y2K reference more directly for contexts where that mood should lead. The album cover extends the same world further — designed as a keychain on a carabiner, fully leaning into the Y2K aesthetic.
