The Problem
Wix ran its first-ever social campaign built around a physical giveaway — hats designed around the idea of a DIY business owner literally "wearing all the hats." The campaign needed to work across LinkedIn and Instagram simultaneously, with a landing page, social assets, and an interactive layer that made the giveaway feel tangible online, not just an announcement.
The Result
The campaign drove 271K impressions on LinkedIn and a reach of roughly 278K on Instagram, with an average of ~180 comments per platform — most of it organic.
As Wix's first social giveaway of this kind, it also set a working model for how future campaigns like it could run.
The Approach
I contributed to the hat patch designs and animated them into IG sticker format, turning a physical giveaway into something people could interact with digitally. I created campaign posts and art-directed the set as a whole, and shaped the landing page's interaction design and color choices.
271K
LI Impressions
IG Reach
278K
Behind the scences
Ig stickers
Teaser post