The Problem
Woo.io needed to launch their first AI recruiting agent, on LinkedIn, telling a chaos-to-order story that would make a new AI product clear to a broad audience.
The Result
A complete launch video for LinkedIn, IG and Youtube — story, motion, custom character design, sound, and a refined take on the product UI.
The Approach
I researched how other SaaS companies visualize AI, using it to inform the visual approach rather than default to the genre's usual look. As the project moved toward clarity over abstraction, I kept the distinct details I could still shape: custom pixelated halftone transitions tied to Woo's design language, a custom bot character replacing their generic icon, a polish pass on the product UI, and sound design built to match the pacing.